E-commerce Website Redesign
45% Conversion Rate Increase
Overview
Complete redesign and optimization of a WordPress e-commerce store resulting in significant conversion improvements and revenue growth.
The Challenge
The client's WordPress e-commerce site was outdated, slow, and had a poor user experience. Conversion rates were below industry standards at 1.2%, and customer feedback indicated navigation and checkout issues.
Strategy & Approach
UX/UI Redesign
Complete redesign of the user interface with focus on mobile-first experience and simplified navigation.
Performance Optimization
Image optimization, caching implementation, and CDN setup improved page load times significantly.
Checkout Flow Improvement
Streamlined checkout process reduced cart abandonment and improved conversion rates.
Technical SEO
Implemented proper schema markup, meta tags, and internal linking to improve search visibility.
Results Achieved
Project Timeline
Phase 1
Design and planning
Phase 2
Development and testing
Phase 3
Performance optimization
Phase 4
Launch and monitoring
"The new website has exceeded all our expectations. Our customers love the improved experience and our conversion rates prove it."